Demonstration article.
Custom is a series of decisions that belong to one rider. Stance, reach to the bars, the seat, and the voice of the exhaust are the visible ones. The invisible ones are mounts, cables, and whether the motorcycle still does the job it was asked to do.
The builds on this site are studies. A shop that buys the design replaces them with work it can stand behind. Start with the custom builds page and the gallery.